- Over 80% of all sports apparel purchases are made by women
- Women make over 65% of all athletic shoe purchases
- Almost 40% of all outdoor gear is purchased by women
- Women make over 80% of all travel decisions for their families
- They also do the majority of grocery shopping and are the primary purchasers for products protecting their families including sunscreen, bug repellent, and helmets.
Women’s Adventure reaches the most active women in the country. Our readers are the market leaders and the ones who others turn to for product recommendations and advice. She will purchase products for her sport every season, looking for quality, value, a great fit, and the latest hottest colors and styles.
Want to know more? Check us out – download our Media Kit for all the details.
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