You know as well as anyone: Being a girl and acting like a girl and living life like a girl is a good thing. Especially if you’re a girl.
And yet the phrase “like a girl” has been tacked onto action verbs like “run” and “throw” and
“play” and “fight” and used in everyday speech as if it were a bad thing. Let’s change that.
“Using #LikeAGirl as an insult is a hard knock against any adolescent girl,” say the makers of this new Always commercial. “And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.”
The brand’s new campaign aims to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.
“In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand,” said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. “When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine ‘like a girl’ into a positive affirmation.”
What do YOU do #LikeAGirl?
My personal favorite moment in the video starts exactly one minute in….
Category: Making a Difference