Turn ‘Like a Girl’ Into A Positive Affirmation

| June 30, 2014 | 0 Comments

You know as well as anyone: Being a girl and acting like a girl and living life like a girl is a good thing. Especially if you’re a girl.

And yet the phrase “like a girl” has been tacked onto action verbs like “run” and “throw” and
“play” and “fight” and used in everyday speech as if it were a bad thing. Let’s change that.

“Using #LikeAGirl as an insult is a hard knock against any adolescent girl,” say the makers of this new Always commercial. “And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.”

The brand’s new campaign aims to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.

“In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand,” said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. “When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine ‘like a girl’ into a positive affirmation.”

What do YOU do #LikeAGirl?

My personal favorite moment in the video starts exactly one minute in….

Category: Making a Difference

About the Author ()

Also called "Editor Jenn" at Women’s Adventure, Jennifer Olson learns as much from you as she hopes you learn from the magazine and this website. Playing with magnetic poetry on her refrigerator helped Jennifer develop a philosophy by which she still lives: “If you publish a cliché, go explore real inspiration." Visit me on Google+

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